Intelligent Design needs a Re-Branding

In this age of consumerism, everyone understands the importance of positive branding, and indeed, companies and individuals alike readily comprehend that if your “brand” has negative connotations attached to it, then there are a great many people that will pre-judge you on that basis alone rather than taking the time to survey your ideas in the detail that they deserve, and though this may not be fair, it is reality, and so in light of this fact, I contend that given the branding difficulties that now surround it, it is now time for the Intelligent Design (ID) movement to re-brand itself with a new and improved label, which I claim should be the label of “Agent Detection Science”, and the reasons for this proposition are as follows:

1. First, in making this change, there is the obvious benefit that some small part of the negative branding and prejudice associated with ID would be removed, and thus ID may gain some extra proponents from making such a minor change;

2. Second, at least to me, the label “Agent Detection Science” sounds more professional, academic, and intellectually rigorous than Intelligent Design, just as the term “Forensic Science” sounds more professional, academic, and intellectually rigorous rather “Scenes of Crime Investigation”, and so, such a labeling change will have a positive persuasive effect at an almost sub-conscious level, which, in turn, should give ID at least a change at more of a fair hearing by a greater number of people;

3. Third, by labeling itself as “Agent Detection Science”, the ID movement actually links itself much more closely to other ID-type fields like forensics, archaeology, and SETI (Search for Extra-Terrestrial Intelligence) given that all these other fields are in the business of detecting the hall-marks of agent causation rather than natural causation, and furthermore, since all these fields are, quite literally, agent detection sciences, then by directly labeling itself as “Agent Detection Science”, the ID movement would gain greater credibility not only through its clear connection to these other already-credible fields, but it would also make it the case that any objections brought against the methodology of Agent Detection Science / ID would also have to be objections against such disciplines as forensics, archaeology, SETI, and so on;

4. Fourth, the label “Agent Detection Science” is more precise than the ID moniker, for ID, as well as all the other ID-type sciences already mentioned (like archaeology) are in the very business of using certain methodologies to detect the presence and activity of agents rather than of natural causes, and so, by changing the name from ID to something like “Agent Detection Science”, the ID movement would, in its very title, be clearly stating what it actually strives to do, and since what ID strives to do is in no way shocking when you consider that SETI, archaeology, forensics, and other fields strive to do the exact same thing, then in providing this clarity in its very label the ID movement would be clear that it is little different than these other sciences are;

5. Fifth, “Agent Detection Science” has the term ‘science’ in its very name, which helps to immediately and directly assert that ID is a science, just like forensics and archaeology are considered to be, and so its status as a claimed science is put right into the open for all to see (and please note that if you truly deny that ID is a science, then it would be easy enough to change the name to “Agent Detection Methodology” or “Agent Detection Theory” or even “Agent Detection Analysis”);

…and so these, therefore, are a number of reasons why I believe that the ID movement should consider the idea of re-branding itself as I think that doing so would help to take ID to the next level of its development while simultaneously dropping some of the negative baggage that is, at the present time, directly attached to the ID label.


One thought on “Intelligent Design needs a Re-Branding

  1. Intelligent Design is already a rebranding. It was called Creationism. And the philosophy and methodology behind the other things you called ‘agency detection’ are completely different to that of ID.
    On top of the rebranding, ID would also need its actual content changed. You can’t start with the assumption of agency, you have to have some idea of what agency might look like, before you look.


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